Health Communication in Practice: A Case Study Approach by Eileen Berlin Ray
English | January 18, 2005 | ISBN-10: 080584757X | 400 pages | PDF | 26 MB
offers a comprehensive examination of the complex nature of health-related communication. This text contains detailed case studies that demonstrate in-depth applications of communication theory in real-life situations.
With chapters written by medical practitioners as well as communication scholars, the cases included herein cover a variety of topics, populations, contexts and issues in health communication, including:
*provider-recipient communication and its importance to subsequent diagnosis and treatment;
*social identity, particularly how people redefine and renegotiate their social identity;
*communication dynamics within families and with health care providers through unexpected health situations;
*delivery of health care; and
*health campaigns designed to disseminate health-related information and change behaviors.