Health Communication in Practice: A Case Study Approach

Health Communication in Practice: A Case Study Approach

Health Communication in Practice: A Case Study Approach by Eileen Berlin Ray
English | January 18, 2005 | ISBN-10: 080584757X | 400 pages | PDF | 26 MB

offers a comprehensive examination of the complex nature of health-related communication. This text contains detailed case studies that demonstrate in-depth applications of communication theory in real-life situations.

With chapters written by medical practitioners as well as communication scholars, the cases included herein cover a variety of topics, populations, contexts and issues in health communication, including:

*provider-recipient communication and its importance to subsequent diagnosis and treatment;
*decision-making;
*social identity, particularly how people redefine and renegotiate their social identity;
*communication dynamics within families and with health care providers through unexpected health situations;
*delivery of health care; and
*health campaigns designed to disseminate health-related information and change behaviors.

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