The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience by Jim Joseph
English | 2010-05-03 | ISBN: 0814415547 | 240 pages | PDF | 1,2 MB

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the `experience effect`, and in this book he shows how any business can create one for its brand.

Filled with practical advice and real-life examples. Whatever the business, whatever the size, "The Experience Effect" will help companies create a simple yet powerful brand experience that resonates purpose fully, consistently, and continuously with customers.

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